FASHION FEED
Lead Designer
(Graphic design, video & animation, web design, branding)
The alphabroder Fashion Feed was a sub-category landing page I helped create while working with alphabroder. The purpose of this page was to combine different product options and promote these options as a combined “look”. For example, our “White Hot” category offered products using a monochromatic look. Using these groups, we were able to suggest products to purchase for specific customers or specific events, i.e. concerts, vacations etc. as well as market new products in a more purposeful manner.
BRANDING
LANDING PAGE
SOCIAL LAUNCH
Part of launching Fashion Feed included the creation of social videos used on various social platforms. I was tasked with conceptualizing everything from the shots, design, flow and music incorporated into the videos. After launch, these videos helped to spread awareness of the program which included 3 main categories: “Everyday Vintage”, “White Hot” and “Tiny Tops”.
Fashion Feed 2024 - “Everyday vintage”
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Fashion Feed 2024 - “White Hot”
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Fashion Feed 2024 - “Tiny Tops”
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